DIGITAL appoints Cheryl Maitland Muir as Vice President of Communications and Public Affairs

Vancouver, July 6, 2023 — DIGITAL, Canada’s Global Innovation Cluster for digital technologies is
pleased to announce the appointment of Cheryl Maitland Muir as the new Vice President of
Communications and Public Affairs. This is an exciting moment for DIGITAL and our members, as we leverage Cheryl’s expertise to drive forward our mission and create value for our stakeholders.

“Cheryl’s appointment comes at a pivotal time for DIGITAL as we continue to expand and drive Canadian-made technology and innovation across the globe.” said CEO Sue Paish. “Her extensive experience and
strategic approach to communications and public affairs will be instrumental in advancing our mission.”

Cheryl brings a wealth of experience to the role, having previously served as Senior Vice President and
Interim CEO of the Business Council of British Columbia (BCBC). During her tenure at BCBC, Cheryl led
the organization’s public affairs, communications, and events activities, working closely with members and
partners to advance a variety of initiatives. These include the Cascadia Innovation Corridor, which
connects innovators, researchers, and leaders in the Pacific Northwest; ESG in BC, an initiative that
explored opportunities for B.C. businesses to advance the foundations of ESG; and B.C. Connects, a
program that toured government officials, business and community leaders through communities in B.C. to
see first-hand many of the major economic drivers advancing prosperity across the province.

“Throughout my career, I’ve been privileged to witness the transformative power of effective
communication and public engagement. Now, I’m thrilled to bring my experience to DIGITAL where we’re
actioning solutions to address some of our country’s greatest challenges. From climate change to
healthcare, we’re leveraging digital technologies to drive economic well-being and productivity, and build
real pride in what we do for our province and country.” said Muir.

Before joining BCBC, she worked at a national public affairs firm, providing communications and public
affairs advice to clients in the energy, transportation, and natural resources sectors. She also served as
the Director of Communications and Public Affairs with Canada’s National Brewers, representing the
country’s largest brewers on social responsibility, regulatory affairs, distribution, and environmental and
container management. Cheryl also has extensive experience in the provincial government – having
worked in the offices of the Minister of Transportation, Minister of Small Business and Revenue, and the
Public Affairs Bureau from 2001 to 2006.

“As we welcome Cheryl, we look forward to continuing our momentum and driving further success.
Cheryl’s diverse experience and deep understanding of the communications landscape make her an
invaluable addition to our team. We are thrilled to welcome her to her new role and look forward to the
impact she will make.” said Paish.

DIGITAL grows Canadian businesses through the development, adoption and deployment of Canadian
made technologies and by working with industry to develop a digitally skilled workforce to positively impact
lives across our country. With a focus on health and wellness, advancing environmental health and
supporting talent and capacity building initiatives: DIGITAL brings together businesses, academia,
community and government agencies to solve some of industry and society’s biggest challenges – better
and faster than any single organization can do on its own. Through a powerful model that combines cross-sector collaboration, Canadian IP creation and results-based co-investment, DIGITAL unlocks the potential
of Canadian industry to lead and succeed in the digital world. Ahead of the curve starts here. For more
information, visit

Media Contact
Sydney Redpath, DIGITAL, 250-617-4954,

Cheryl Muir