Edoardo De Martin is a passionate builder of teams and technologies that help companies, communities and sectors reach their highest potential. As a B.C.-born advocate of Canada’s tech industry, he is passionately focused on taking action that enables Canadians to lead, and to benefit from, the global market for digital technologies ranging from holographic applications for the industrial metaverse to a digital twining platform using AI to monitoring plant health for agriculture.
Before joining DIGITAL as its Chief Development Officer, Edoardo served as President and Chief Technology Officer, and then interim CEO, of Langley, B.C.-based CubicFarm Systems.
Prior to that, Edoardo was both a General Manager of the Microsoft Vancouver Development Centre and Microsoft 356 Dynamics organization. While under his leadership, the Microsoft Vancouver site grew from 300 to 1,700 team members opening two new offices. Earlier in his career, as Franchise Development Director for Vancouver-based Electronic Arts, he led the delivery of Need for Speed Underground, a top-selling video game worldwide. Edoardo quickly developed a reputation for operational excellence within the gaming industry, and earned back-to-back “Best Company” honors, during his years with Next Level Games.
Today, Edoardo serves on the boards of Innovate BC, the Greater Vancouver Board of Trade, the Richmond Hospital Foundation, and LlamaZOO Interactive Inc. He also volunteers his time as mentor at Creative Destruction Labs working with early stage companies as they begin their business journey.