Customer-Facing Tech Roles: The Missing Piece
Addressing the gap in customer-facing talent in the Canadian Atlantic’s digital sector.
Project Overview
Updated October 23, 2023
The Problem
Not all careers in tech are technical. While the focus on technical skill development across all parts of our economy has grown, there remains a gap in the digital talent market for customer success, account management and sales skills. These roles demand a unique approach to combine technical knowledge with non-technical skills used to communicate with key stakeholders.
How We Are Solving It
Digital Nova Scotia, in partnership with Uvaro, will lead a short-cycle 12-week training for 100 participants to directly address the gap in customer-facing talent in the Canadian Atlantic’s digital sector. Supported by the Government of Canada’s Sectoral Workforce Solution Program, the project will support increasing information and communications technology (ICT) industry labour market demands by supplying the sector with new, diverse talent. The program will emphasize participation from equity-deserving groups to advance EDI within the tech sector across Atlantic Canada. 70% of each cohort will be dedicated to equity-deserving and underrepresented groups including new Canadians, women, persons with disabilities, Indigenous peoples and racialized minorities.
Program graduates will be connected to employers looking to fill customer-facing roles via Digital Nova Scotia’s network of over 280 employers and extensive Canada-wide network, in addition to Uvaro’s 100 employer partners. Participants will also receive a one-year free Uvaro membership for extended access to additional programming and their network. The program’s approach will support employers in finding talent with both technical and soft skills, while securing employment for those looking to enter the tech sector.
Project Lead
Project Partners
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“Digital Nova Scotia is unwavering in our commitment to fostering growth in our province’s vibrant tech sector. With the introduction of Tech Sales Plus, we are well-positioned to support local employers in finding talent equipped with both technical and soft skills, which has been identified as an area of industry need.”
CEO, Digital Nova Scotia -
"We're thrilled to join forces with Digital Nova Scotia. This partnership aligns perfectly with our mission to help professionals lead more fulfilling careers. By providing access to our platform, we're confident that we can help members of Digital Nova Scotia land successful roles in tech and support them throughout their career journey. We're particularly excited about supporting the growing tech ecosystem in Atlantic Canada."
Co-founder & CEO, Uvaro -
"Supporting equity and diversity within Canada’s technology sector is crucial to our country’s continued growth and prosperity. DIGITAL is proud to partner with organizations like Digital Nova Scotia and Uvaro to involve more Atlantic Canadians in the digital economy."
Director, Digital Learning Lab, DIGITAL